Responsibilities

• Influences customer behavior and brand perception through strategy, messaging and experience
• Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries and labs
• Develops and drives initiatives to increase brand awareness through clarity and consistency of messaging
• Works closely with Sales Training, Surgeon Education and Professional Affairs teams to execute Marketing plans
• Provides subject matter expertise for assigned products supporting Sales and customer product training as well as clinical support (e.g. troubleshooting, set logistics, etc.)
• Takes the lead on the management of KOL’s to execute promotional plan and clinical evidence strategy
• Leads creation of product value messaging and product claims substantiation through clinical evidence generation. Using this information, develops marketing assets such as surgical techniques, sales collateral, and product in-service guides
• Provides guidance in key sales situations for the product such as surgeon engagements
• Develops and owns multi-channel marketing campaigns, including core content development, messaging and positioning, for procedural portfolio and ensure alignment across regions
• Oversees marketing execution in regions to ensure consistent approach and strategy

Requirements

• Proficiency with Microsoft Office with a strong ability to create presentations, analyze data and write Marketing / Business plans
• Excellent written and verbal communication skills with strong confidence to present before groups of customers, vendors, peers, and leadership
• Proficient with clinical concepts, technical details and engages in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teams
• Attention to detail
• Self-starter
• Advanced critical thinking and problems-solving skills
• Ability to collaborate effectively with cross-functional teams
• Willingness to travel up to 35%
• Comfort in a clinical and/or lab setting
• Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree
• Experience in Product Marketing/Management