Responsibilities

• Influences customer behavior and brand perception through strategy, messaging and experience
• Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries and labs
• Develops and drives initiatives to increase brand awareness through clarity and consistency of messaging
• Works closely with Sales Training, Surgeon Education and Professional Affairs teams to execute Marketing plans
• Provides subject matter expertise for assigned products supporting Sales and customer product training as well as clinical support (e.g. troubleshooting, set logistics, etc.)
• Takes the lead on the management of KOL’s to execute promotional plan and clinical evidence strategy
• Leads creation of product value messaging and product claims substantiation through clinical evidence generation. Using this information, develops marketing assets such as surgical techniques, sales collateral, and product in-service guides
• Provides guidance in key sales situations for the product such as surgeon engagements
• Develops and owns multi-channel marketing campaigns, including core content development, messaging and positioning, for procedural portfolio and ensure alignment across regions
• Oversees marketing execution in regions to ensure consistent approach and strategy