Marketing Manager – Platform

Responsibilities

• Platform Go-to-Market Strategy • Develop and execute global marketing strategies to build awareness and adoption of, and engagement with the platform. • Create positioning, messaging, and value propositions that clearly communicate platform benefits to partners at every stage of maturity. • Lead product and feature launch campaigns that drive awareness, adoption, and engagement. • Translate platform capabilities into business outcomes that resonate with executives, sales teams, operations leaders, and technical stakeholders.
• Product and Portfolio Marketing • Serve as the marketing subject matter expert for Arrows platform portfolio. • Develop messaging that connects platform capabilities to broader Arrow solutions, cloud offerings, and services. • Create differentiated positioning that highlights the value of the Arrow digital experience. • Build business-focused narratives that demonstrate how ArrowSphere enables partner success. • Support growth initiatives that increase partner engagement across the Arrow digital ecosystem.
• Content and Enablement • Lead development of a broad range of marketing and enablement assets. • Create partner-focused content that highlights real-world use cases and measurable business outcomes. • Develop resources that enable sales and partner-facing teams to effectively communicate platform value.
• Partner Experience and Customer Insights • Develop a deep understanding of partner needs, pain points, workflows, and buying behaviors. • Leverage partner feedback, usage data, market research, and customer insights to shape marketing strategies. • Identify opportunities to improve partner engagement and drive platform adoption.
• Cross-Functional Leadership • Partner closely with platform product management, user experience, sales, operations, cloud, services, and marketing teams to market and drive measurable business outcomes. • Ensure consistent platform messaging across all campaigns, communications, events, and partner engagement activities. • Coordinate launch and adoption efforts across multiple regions and business units. • Influence stakeholders across a highly matrixed global organization.

Requirements

• 8 years of B2B technology marketing experience in product marketing, platform marketing, or digital experience marketing.
• Experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms.
• Proven success launching and driving adoption of platform-based solutions.
• Experience developing integrated marketing programs that influence revenue, engagement, and business growth.

Preferred

• Knowledge of the IT channel, cloud ecosystem, and partner-led business models preferred.

Benefits

• • Medical, Dental, Vision Insurance
• • 401k, With Matching Contributions
• • Short-Term/Long-Term Disability Insurance
• • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• • Paid Time Off (including sick, holiday, vacation, etc.)
• • Tuition Reimbursement