Marketing Manager

Responsibilities

• Marketing Strategy:  Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
• Campaign Management:  Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
• Digital Marketing Expertise:  Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
• Budget Management:  Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
• Market Research:  Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
• Brand Management:  Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
• Collaboration with Field Personnel:  Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
• Performance Analytics:  Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
• Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
• Excellent communication and interpersonal skills to collaborate effectively with field personnel.
• Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
• Experience in Skilled Trades is highly desirable.
• Relevant experience in planning and managing marketing budgets.
• This role requires occasional travel to markets you support.

Preferred

• Master's degree is a plus.