Marketing Manager (In Person OR Remote)

Responsibilities

• Develop and maintain an integrated marketing and growth plan aligned with company objectives, revenue targets, and business priorities.
• Define target audiences, buyer personas, buying journeys, use cases, and industry-specific messaging.
• Build and manage the marketing calendar, prioritising initiatives that create measurable pipeline and customer value.
• Identify growth opportunities across acquisition, conversion, activation, retention, referrals, and expansion.
• Contribute market, customer, competitor, and campaign insight to overall business strategy and planning.
• Manage marketing priorities and spend responsibly, demonstrating return on investment.
• Become the day-to-day marketing owner and power user for HubSpot, ensuring agreed processes are correctly configured, followed, maintained, and improved.
• Build and manage contacts, companies, lists, segmentation, lifecycle stages, lead scoring, forms, landing pages, workflows, email sequences, campaigns, dashboards, and reporting.
• Create and maintain lead capture, qualification, routing, follow-up, and nurture processes in collaboration with Sales.
• Keep CRM data accurate, complete, compliant, and usable; identify gaps and resolve data-quality issues.