Marketing Manager, Patient Access & Reimbursement - Biosimilar

Responsibilities

• Let’s do this. Let’s change the world. In this vital role, you will report to the Associate Director of Patient Access & Reimbursement (PAR) Marketing and support the development and execution of access marketing strategy for assigned brands and initiatives. You will be responsible for developing tactics, messaging, and resources to support brand access strategy, to improve access to our products and deliver an outstanding customer and patient experience.
• Support development of patient access strategy and lead tactical planning for assigned brands.
• Build an understanding of customer needs by working with Brand, Sales, and Payer teams.
• Perform situational analysis synthesizing insights from market research and analysis, field teams and customers to identify patient access needs and opportunities for improvement; recommend tactics or new access offerings based on findings.
• Uses feedback and results to assess tactics and recommend refinements.
• Develop and execute tools, resources, and communications that bring patient access strategies to life for field teams, HCPs, and patients. Examples may include customer-facing and patient marketing materials, multichannel content, speaker decks, and internal or external communications.
• Lead marketing and communication materials through the appropriate internal review and approval processes, coordinating cross-functional input and timely submission.
• Listens to field needs and supports effective use of access programs, tools, and communications.
• Develop and deliver training on programs and resources for field teams and Key Account Managers, and provide support to field staff to address questions (e.g., Field calls, National Sales/Semester meetings, leadership calls, and other forums).
• Serve as a resource to field teams on payer and access support services, and build strong relationships with field staff at all levels.

Requirements

• Doctorate degree
• Master’s degree and 2 years of marketing, patient access, patient reimbursement experience
• Bachelor’s degree and 4 years of marketing, patient access, patient reimbursement experience
• Associate’s degree and 10 years of marketing, patient access, patient reimbursement experience
• High school diploma / GED and 12 years of marketing, patient access, patient reimbursement experience

Preferred

• Strong understanding of the U.S. healthcare access and payer landscape, including buy-and-bill and specialty pharmacy models, formulary coverage, utilization management requirements (e.g., prior authorization and step therapy), reimbursement, and patient support services.
• Experience in marketing, sales, patient access, or a related role in the pharmaceutical or biotechnology industry.
• Proven experience developing and executing marketing programs, customer-facing materials, or field enablement initiatives.
• Strong ability to synthesize brand priorities, customer and patient insights, market research, field feedback, and performance data into actionable recommendations and effective resources.
• Experience collaborating with field teams and cross-functional partners, including Brand, Payer, Patient Support, Market Research, and Analytics, with the ability to build alignment and influence outcomes without direct authority.
• Experience working with external agencies and vendors to support the development and execution of marketing initiatives.
• Experience managing budgets or components of budgets, including tracking spend, prioritizing investments, and resolving issues.
• Strong project management and organizational skills, including the ability to independently manage multiple workstreams, timelines, and deliverables with attention to detail in a fast-paced environment.
• Experience leveraging AI tools and effective prompting to improve insight synthesis, content development, and execution efficiency.
• Strong written and verbal communication skills, including the ability to simplify complex information for different audiences.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.