Marketing Manager

Responsibilities

• Write quarterly marketing plans for each assigned property and submit them to the Director for approval.
• Develop and execute the monthly marketing plan; lead communication and project management for each initiative from inception to completion, on time and in scope.
• Direct promotional efforts that align with each brand's strategy and drive brand growth.
• Partner with Operations to assess each property's current marketing, adjust the plan as needed, and own its execution.
• Create print and digital marketing materials, and help restaurant management keep all menus and marketing up to date.
• Work with the Graphic Designers so every initiative and property need meets brand standards.
• Maintain the shared drive of photos and media.
• Keep every location accurate across internal and third-party platforms (Google Business Profile, Yelp, TripAdvisor, reservation platforms and others), with current hours and relevant promotional messaging; run weekly audits of hours and content.
• Make website edits and support web and content management (image resizing, color correction, document uploads).
• Manage email marketing campaigns and databases, focusing on the content calendar and lead generation.

Requirements

• At least 5 years of marketing experience with a restaurant brand, hotel brand or hospitality agency; multi-unit experience preferred.
• Hands-on with email platforms, Google Business Profile and third-party listing sites; basic website editing a plus.
• Experience with digital marketing is preferred.
• Excellent written and verbal communication skills.
• Highly organized, able to run several properties and initiatives at once, with a strong guest-service mindset.