Responsibilities

• Serve as a strategic marketing partner to Palm Beach and Wellington sales professionals and teams, providing guidance on branding, digital marketing, advertising, communications, and business development initiatives.
• Deliver exceptional one-on-one marketing support, helping advisors identify opportunities to strengthen their marketing efforts and achieve business goals.
• Advise agents on best practices related to digital presence, CRM utilization, email marketing, social media, paid media, and client engagement.
• Support high-profile listings, significant client opportunities, and new business presentations as needed.
• Partner with brokerage leadership to develop marketing strategies that support office growth, recruitment, retention, and agent productivity.
• Lead regional implementation, adoption, and ongoing optimization of the Home Platform ecosystem across brokerages.
• Serve as the primary subject matter expert for Home Platform tools, functionality, workflows, and best practices.
• Develop and execute training, communication, and change management initiatives to drive platform adoption and engagement.
• Identify opportunities to improve workflows, increase efficiencies, and streamline marketing and operational processes through technology.
• Collaborate with corporate product, technology, and marketing teams to communicate feedback, identify challenges, and advocate for agent needs.

• Monitor platform utilization, adoption metrics, and user feedback to identify trends and areas for improvement.
• Lead, mentor, and develop one direct report, fostering a collaborative, service-oriented, and solutions-focused team culture.
• Oversee prioritization, delegation, and workflow management to ensure timely and accurate delivery of marketing support and services.
• Establish and refine operational processes that improve efficiency, consistency, and client experience.
• Ensure adherence to brand standards, company policies, and established marketing procedures.
• Create and manage marketing materials, presentations, campaigns, and listing launches.
• Lead onboarding and ongoing education for agents and staff on company marketing tools, systems, and resources.
• Deliver presentations, workshops, and training sessions as part of sales meetings and office events.
• Develop educational materials, documentation, and communications that promote best practices and increase utilization of marketing resources.
• Communicate new initiatives, product enhancements, and company programs to agents and leadership.

• Lead regional marketing strategy and advisory efforts across Palm Beach and Wellington brokerages, aligning with revenue and growth targets.
• Drive branding consistency and digital marketing excellence for luxury real estate client engagements and events.
• Coach agents on CRM utilization, email marketing, social media, and client engagement to grow pipeline and client satisfaction.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 5+ years of professional marketing experience required; luxury real estate, hospitality, lifestyle, or luxury brand experience strongly preferred.
• Previous team leadership or management experience.
• Demonstrated experience with CRM systems, marketing technology platforms, and digital marketing tools.
• Experience leading technology adoption, change management, or training initiatives is highly preferred.
• Exceptional relationship-building, communication, presentation, and client service skills.
• Experience managing vendors, events, sponsorships, and marketing budgets.
• Proficiency in Microsoft Office, Google Workspace, Adobe Creative Suite, Canva, and digital marketing platforms.
• Strong organizational and project management skills with exceptional attention to detail.
• Strategic thinker who thrives in a fast-paced, collaborative environment and is equally comfortable operating at both a strategic and tactical level.
• Strong collaboration with cross-functional teams and ability to translate business needs into marketing actions.

• Experience aligning marketing programs with luxury real estate buyer personas and high-net-worth audiences.

Preferred

• Experience leading technology adoption, change management, or training initiatives is highly preferred.