Marketing Manager, Paid Search — QuickBooks, Mailchimp US/Global & Intuit Accountant Suite

Responsibilities

• Own the channel. Lead the paid search strategy and day-to-day execution across Google Ads, Microsoft Advertising, and Search Ads 360 for acquisition, conversion, and revenue goals for each product. Manage paid search campaigns on OpenAI/ChatGPT in-house, including budget pacing, bidding strategy, and performance measurement, following the transition of this channel from agency management.
• Optimize our SERP Presence. Manage distinct strategies for brand defense, competitive conquesting, non-brand demand capture, incrementality considerations, tailored to a global SMB marketing audience, accounting/finance buyer, accountant and bookkeeper audiences.
• Run testing agendas and learning plans. Design and prioritize experiments across keyword campaigns, audiences, automated bidding strategies, Performance Max, ad copy, extensions, and landing experiences.
• Improve what happens after the click. Partner with product marketing, web, and creative to sharpen ad copy and landing experiences for our target audiences.
• Lead the agency. Provide clear priorities, briefs, and decision-making to our media agency partners, and hold the work to a high standard of rigor and speed. Influence with data. Own channel reporting and business reviews, including MQA and account-engagement progression. Translate performance into clear recommendations for marketing and business leaders, and contribute channel inputs to quarterly and annual planning.
• Capitalize on search trends. Track platform roadmaps, AI-driven changes to search behavior and ad delivery, and competitor activity — and turn that into testable hypotheses so that Intuit is ahead.
• Partner across the funnel. Work cross-functionally across the media team and other partners within and outside of the organization so search operates as part of an integrated effort.
• Establish a best-in-class practice. Ensure campaigns leverage modern platform best practices including Smart Bidding and value-based bidding, RSAs, audience signals, personalization, and keyword expansion. Conduct account and campaign audits to identify technical, structural, and performance improvement opportunities.
• Harness AI. Leverage GenAI tools (e.g., Claude, ChatGPT, Google Gemini) to streamline workflows including analysis, experimentation, and documentation.
• Budget management & reconciliation. Support weekly and monthly finance reporting and billing processes including spend tracking, pacing, and reconciliation across product lines and geos. Budgeting Foresight: Develop quarterly and annual budget recommendations for Mailchimp (US & Global) and QBOAV, incorporating market growth projections, seasonality, and new product launches.

Requirements

• Bachelor's degree required; preferred fields include Business, Marketing, Statistics, or Mathematics.
• 5+ years of hands-on digital marketing experience with strong emphasis on SEM/PPC; experience supporting more than one product line or international markets a plus.
• Deep expertise in Google Ads, Microsoft Ads, and Search Ads 360; Google Ads certifications preferred.
• Proven experience driving measurable business results through performance marketing, ideally across SMB (high-volume, lower consideration), mid-market/B2B (longer, higher-consideration), and accountant/professional audience buying motions.
• Experience managing international or multi-market campaigns (currency, localization, and market-specific competitive dynamics) preferred.
• Strong analytical, budget management, and problem-solving skills.
• Strong collaboration, communication, and stakeholder management skills — comfortable managing competing priorities across multiple product lines.