Responsibilities

• Develop and own Harbinger’s paid media strategy across channels such as Google, LinkedIn, Meta, YouTube, and programmatic
• Align campaigns with business objectives (e.g., fleet acquisition, dealer recruitment, product launches, brand awareness)
• Identify new growth opportunities through emerging platforms, formats, and targeting strategies
• Build, launch, and manage campaigns end-to-end: targeting, bidding, budgeting, creative testing, and pacing
• Continuously optimize performance to improve CPL, CPA, and overall ROI
• Manage retargeting, lookalike, and ABM-style campaigns for B2B audiences
• Own and manage paid media budgets across platforms
• Forecast spend, results, and pipeline contribution
• Make real-time budget reallocations based on performance
• Track and analyze campaign performance using tools such as Google Analytics, ad platform dashboards, and CRM data

Requirements

• 5–10+ years of experience managing paid media or performance marketing campaigns
• Strong hands-on experience with platforms such as Google Ads, LinkedIn Ads, Meta, and YouTube
• Proven ability to manage and optimize significant advertising budgets
• Deep understanding of B2B funnels, attribution, and lead quality
• Strong analytical skills and comfort working with performance data
• Excellent communication and stakeholder management skills

Preferred

• Experience in B2B, SaaS, hardware, automotive, or climate tech
• Familiarity with fleet, logistics, or commercial vehicle markets
• Experience with ABM strategies
• Working knowledge of CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Startup or high-growth company experience

Benefits

• Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
• Early-stage Stock Options
• Robust Retirement Savings (401k, HSA, FSA)
• Generous Paid Time Off (PTO) & Parental Leave
• Annual Vacation Bonus
• Wellness & Fertility Benefits
• Cell Phone Stipend
• Complimentary Meals & Stocked Kitchens