Responsibilities

• Lead activation and operational management of paid media campaigns across digital channels (social, programmatic, video, display, etc.)
• Partner with Senior Manager to execute media plans aligned to university goals and enrollment priorities
• Coordinate campaign launches, timelines, deliverables, and optimization workflows across internal teams and agency partners
• Ensure campaigns are launched accurately, efficiently, and aligned to strategic direction
• Manage ongoing optimization discussions and ensure campaign changes are implemented effectively
• Support testing initiatives including audience testing, creative testing, and in-market optimization efforts
• Serve as the primary day-to-day lead with AoR, ensuring strong collaboration, accountability, and executional excellence
• Manage campaign timelines, deliverables, reporting cadences, and optimization workflows with agency partners
• Lead weekly performance and optimization discussions with agency teams
• Ensure agency recommendations and execution align with broader media strategy and business goals

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 5–8+ years of experience in paid media, digital marketing, or related field
• Strong experience working with media agencies, ideally including Omnicom or similar large agency networks
• Experience leading paid media activation and optimization across digital channels
• Strong operational and project management skills with high attention to detail
• Demonstrated ability to manage complex campaign workflows across multiple stakeholders and timelines
• Strong analytical mindset with the ability to translate data into insights and action
• Familiarity with digital marketing platforms (Meta, DV360, LinkedIn, programmatic/display platforms, video platforms, etc.) and analytics tools (PowerBI, Looker Studio, GA4)
• Excellent communication and stakeholder management skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Preferred

• Experience in higher education or a complex, multi-touch sales cycle environment is a plus

Benefits

• 401k with up to 6% company match
• Tuition assistance and career development opportunities
• Remote & hybrid opportunities
• Comprehensive health coverage (medical, dental, vision, and mental health)
• FSA/HSA options, disability & life insurance
• Benefits vary based on employment status