Responsibilities

• Define and execute the paid media strategy for Amazon Ads marketing objectives.
• Partner with Amazon Ads marketing teams as a paid media subject matter expert, aligning business goals with planning and execution.
• Manage and drive a learning agenda and measurement approach
• Maintain a complete planning schedule, and make it constantly visible to leadership and stakeholders.
• Develop KPIs and uncover channel insights to benchmark expectations and goals and inform ongoing optmization and investment decisions.
• Build reporting to analyze campaign performance and downstream business impact and optimize against key performance metrics. Present findings to business leaders.
• Serve as the primary liaison between our media agency and internal stakeholders, translating business objectives and brief inputs into actionable media plans and ensuring agency deliverables meet strategic and executional standards
• Keep a pulse on current paid media trends to identify new opportunities for our paid campaigns

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience using Microsoft Excel to manipulate and analyze data

Preferred

• Experience of B2B marketing best practices
• Experience in digital marketing and content production timelines and process
• Experience developing and executing campaigns across a multitude of timezones and languages

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.