Responsibilities

• Own strategy, execution, and optimization across Meta, Google, TikTok, and YouTube
• Manage and allocate a ~$2M annual budget, including spend trade-off analysis across channels
• Optimize campaigns toward CPG, CPA, LTV, and ROAS targets, including high-intent leads
• Develop and maintain a paid media roadmap and testing strategy, including A/B testing across creative, audiences, and funnel stages
• Lead creative strategy for paid campaigns, including hooks, messaging, and testing frameworks
• Partner with internal team to develop and iterate on landing pages and conversion pathways
• Lead full-funnel strategy across TOF, MOF, and BOF, including prospecting, retargeting, and winback
• Monitor performance daily and proactively adjust bids, budgets, and creative based on results
• Build and manage influencer and creator (UGC) programs to support paid and organic acquisition
• Source, vet, and manage relationships with creators aligned with our brand and audience

Requirements

• 5–8+ years in performance or growth marketing, ideally with agency experience
• Proven success managing and scaling $1M+ annual paid media budgets
• Deep expertise in Google Ads, Google Analytics, and Meta Ads
• Strong understanding of ROAS, CPA, LTV, attribution, and conversion optimization
• Experience with budget allocation and cross-channel trade-off analysis
• Strong creative instincts and ability to write high-performing hooks and scripts
• Experience with or interest in influencer and UGC marketing
• Strong analytical skills and proficiency in Excel / Google Sheets
• Ability to manage multiple priorities in a fast-paced environment
• Deep understanding of full-funnel acquisition and channel interplay

Preferred

• Experience in fitness, wellness, or yoga
• Experience with subscription or content businesses
• Exposure to international markets or localization