Responsibilities

• Own and scale our search acquisition engine, with a primary focus on GoogleAds, Microsoft Ads (Bing), and Apple Search Ads.
• Be a hands-on performance marketer who has directly managed large budgets, thrives in data, and blends strategy, execution, and experimentation to drive profitable growth.
• Increase account growth and revenue through mainly SEM, app search, and other digital channels.
• End-to-end ownership of the SEM channel (from strategy and forecasting to daily execution and optimization).
• Leverage AI and automation to improve efficiency, scale, and performance.
• Mainly responsible for Digital / Acquisition Marketing with hands-on execution and strategy.
• Daily optimization and reporting; Campaign structure setup; Launch test scale campaign approach; Ability to independently pull and interpret performance data.
• Develop bidding strategies; Creative testing methodologies; Landing page testing strategies; Data-driven optimization decisions.
• Specialized knowledge areas include App Store Optimization (ASO) and understanding of latest digital marketing trends.

Requirements

• Large Budget Paid Search (Day 2 Day Strategy & Execution)
• Paid Social Campaign Management
• Multi Channel Digital Marketing Experience
• Daily optimization and Reporting
• Campaign Structure Set up (Including Partner Campaigns)
• Launch Test Scale Campaign Approach
• Ability to Independently pull and Interpret Performance Data
• Customer Journey thinking across the funnel
• Bidding strategy Development
• Creative Testing Methodology