Responsibilities

• Overseeing operational execution and activation of paid media campaigns across social, programmatic, video, display, and other digital channels.
• Primary day-to-day lead with DeVry’s media agency of record and work closely with internal teams across brand, creative, analytics, enrollment, and web to ensure campaigns are launched efficiently, optimized effectively, and aligned to broader business and enrollment goals.
• Strong organizational leadership, collaboration skills, and the ability to manage multiple moving pieces across campaigns while maintaining focus on performance, optimization, testing, and operational excellence.
• Lead activation and operational management of paid media campaigns across digital channels (social, programmatic, video, display, etc.)
• Partner with Senior Manager to execute media plans aligned to university goals and enrollment priorities
• Coordinate campaign launches, timelines, deliverables, and optimization workflows across internal teams and agency partners
• Ensure campaigns are launched accurately, efficiently, and aligned to strategic direction
• Manage ongoing optimization discussions and ensure campaign changes are implemented effectively
• Support testing initiatives including audience testing, creative testing, and in-market optimization efforts
• Serve as the primary day-to-day lead with AoR, ensuring strong collaboration, accountability, and executional excellence

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 5–8+ years of experience in paid media, digital marketing, or related field
• Strong experience working with media agencies, ideally including Omnicom or similar large agency networks
• Experience leading paid media activation and optimization across digital channels
• Strong operational and project management skills with high attention to detail
• Demonstrated ability to manage complex campaign workflows across multiple stakeholders and timelines
• Strong analytical mindset with the ability to translate data into insights and action
• Familiarity with digital marketing platforms (Meta, DV360, LinkedIn, programmatic/display platforms, video platforms, etc.) and analytics tools (PowerBI, Looker Studio, GA4)
• Experience in higher education or a complex, multi-touch sales cycle environment is a plus
• Excellent communication and stakeholder management skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• This role requires knowledge of paid media activation and optimization across digital channels

Preferred

• Remote & hybrid opportunities
• Benefits vary based on employment status

Benefits

• 401k with up to 6% company match
• Tuition assistance and career development opportunities
• Remote & hybrid opportunities
• Comprehensive health coverage (medical, dental, vision, and mental health)
• FSA/HSA options, disability & life insurance