Responsibilities

• Own daily and weekly paid-channel operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests.
• Translate growth strategy and budget allocations into executable media plans by channel, market tier, objective, audience, and campaign type.
• Build, traffic, and maintain campaigns, including targeting, bidding, budgets, naming conventions, UTMs, placements, creative mapping, and launch QA.
• Monitor and optimize performance across CPI, CPM, CTR, CVR, install volume, reach, frequency, geo performance, and creative fatigue.
• Deliver first-pass channel diagnostics: what changed, why we believe it changed, and what action should follow.
• Keep budgets pacing cleanly and surface risks, opportunities, and material variances early.
• Design disciplined tests across creative, audience, geography, placement, bidding strategy, and campaign objective.
• Partner with creative and growth leads to traffic new assets quickly and translate performance signals into useful creative feedback.
• Manage relationships with platform partners, troubleshoot account and delivery issues, and stay current on meaningful platform changes.
• Maintain clear campaign documentation and operating standards so our work is consistent, auditable, and easier to learn from.

Requirements

• 5+ years of hands-on paid acquisition, performance marketing, or media-buying experience, ideally for a consumer app, paid media agency, or digital marketplace.
• Deep working experience in Meta Ads Manager and Google Ads, including app acquisition and YouTube campaigns.
• Meaningful experience operating campaigns on TikTok; Snap experience is strongly preferred.
• Experience managing substantial, multi-channel budgets with strong pacing and forecasting discipline.
• Fluency in mobile acquisition measurement and attribution, including MMPs such as AppsFlyer, campaign taxonomy, UTMs, deep links, and event tracking.
• Strong analytical command of CPI, CPM, CTR, CVR, frequency, install volume, cohort quality, and downstream engagement.
• The ability to distinguish between an auction problem, a creative problem, a targeting problem, a tracking problem, and normal performance variance.
• Experience creating test structures that produce interpretable results—not simply launching more variations.
• Excellent attention to detail without losing sight of the business question behind the work.
• Clear, concise communication and the confidence to surface misses, risks, and uncertainty early.

Preferred

• Experience with geo-based media planning, DMA-level analysis, incrementality testing, or matched-market studies.
• Experience with retargeting, reactivation, reach-and-frequency campaigns, or upper-funnel video.
• Familiarity with BigQuery, Tableau, SQL, or similar analytics environments.
• Experience marketing a two-sided marketplace or a product whose value depends on local density.
• Experience working closely with creative teams, creators, or UGC production partners.

Benefits

• health insurance
• healthcare savings and spending accounts
• retirement savings benefits (401(k) plan with match)
• basic and voluntary life insurance
• disability benefits
• paid time off for sick leave, family and/or medical leave, vacation, and 12 company holidays
• flexible vacation policy
• pre-planned vacation time per year (3-5 weeks / 15-30 days)
• sick time: 12 days (pro-rated if the start date is other than January 1)