Responsibilities

• Identify and connect with case managers and care coordinators across Iowa's Medicaid MCOs
• Build and maintain referral relationships through phone calls, emails, and in-person outreach
• Promote Optimum's Host Home and Group Home services to generate qualified client referrals
• Represent the company professionally at community events, provider meetings, and networking opportunities
• Track outreach efforts and follow up consistently to convert leads into placements
• Collaborate with our admissions team to ensure smooth intake for new clients
• Develop, implement, and oversee integrated marketing strategies aligned with company goals to boost brand awareness and customer acquisition.
• Manage digital marketing campaigns across platforms including social media, search engines, email, and display advertising to maximize reach and engagement.
• Utilize SEO tools and techniques to improve website visibility, increase organic traffic, and enhance content performance through keyword research and optimization.
• Optimize conversion rates by analyzing user behavior data and applying conversion optimization best practices across landing pages and campaigns.

Requirements

• Proven experience in digital marketing roles with a focus on SEO tools, social media marketing, content creation, and campaign management.
• Strong knowledge of SEO principles including keyword research, on-page optimization, backlink strategies, and SEO tools like SEMrush or Moz.
• Expertise in conversion optimization techniques to improve landing page performance and user engagement metrics.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, Google Analytics, Google Ads/AdWords, Facebook Advertising, HTML/CSS basics, JavaScript fundamentals, SQL knowledge is a plus.
• Experience with marketing automation platforms such as HubSpot or Marketo to streamline campaigns and nurture leads effectively.
• Excellent copywriting skills combined with the ability to craft engaging content tailored for diverse audiences across multiple channels.
• Strong analytical skills with the ability to interpret data from various sources to inform strategic decisions.
• Knowledge of e-commerce platforms and content management systems to support online sales initiatives.
• Ability to work collaboratively within cross-functional teams in a fast-paced environment while managing multiple projects simultaneously. Join us as a Marketing Manager if you’re passionate about leveraging cutting-edge digital strategies to propel brands forward! We’re committed to fostering an inclusive workplace where creativity thrives apply today!

Preferred

• Familiarity with Iowa Medicaid waiver programs (HAB) waiver) is a plus

Benefits

• Dental insurance
• Employee assistance program
• Flexible schedule