Digital Marketing Specialist (Remote - US)
Digi International
USA (Remote)
$51K/yr - $80K/yrIn-houseFull-timeMid level
2 hrs ago
Marketing Manager
Portsmouth, NH (Hybrid)
Salary Not AvailableMid Level7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive multi-location dermatology marketing ops and strategy, balancing hands-on execution and leadership to grow new patient acquisition.
- Own day-to-day marketing operations and campaign calendars.
- Lead and mentor Digital Marketing Specialist, Marketing Assistant, and Graphic Designer.
- Translate performance data into actionable insights for optimization.
Job Description
Responsibilities
- Own day-to-day marketing operations, campaign planning, and budget adherence.
- Oversee Digital Marketing Specialist, Marketing Assistant, and Graphic Designer, and external partners.
- Translate performance data into actionable insights to optimize campaigns and patient acquisition.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 5–7+ years of marketing experience, preferably in healthcare or multi-location organizations.
- Experience managing budgets and driving ROI-focused marketing strategies.
- Strong understanding of omnichannel marketing and brand fundamentals.
Preferred
- Experience with Salesforce, PowerBI, Google Analytics.
- Healthcare or multi-location experience beyond the requirement.
- Experience managing cross-functional teams or leadership experience.
Optima Dermatology
2.8 Glassdoor
Optima Dermatology is revolutionizing skin care. Our leading physicians and providers deliver world class care across a wide range of dermatology and cosmetic services. We pride ourselves in an exceptional patient experience—convenient appointments, friendly and knowledgeable teams, and state-of-the-art facilities. We treat every patient like family and are committed to being your trusted experts in all aspects of skin care.
Portsmouth, New Hampshire, USA
174 employees (4 in marketing)
33% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
15.5K
Monthly Google Ads Budget
$29.6K
Traffic Source Mix
Search
49%
Direct
40%
Referral
4.4%
Social
5.2%
Paid
1.3%
Headcount Trend
Current headcount: ~174
Marketing Team
Marketing Team Size
4 (2% of company)
