Responsibilities

• Own lifecycle marketing across email, push notifications, in-app messaging, SMS, and Discord
• Manage CRM campaigns using Customer.io and other marketing automation tools
• Build onboarding, activation, retention, re-engagement, and loyalty campaigns
• Own the promotional and marketing calendar, ensuring campaigns launch accurately and on schedule
• Write and edit customer-facing marketing copy across multiple channels
• Develop customer segmentation strategies and personalized messaging
• Partner with Product, Design, Engineering, Customer Engagement, and Compliance to execute campaigns
• Analyze campaign performance and continuously optimize engagement, retention, and conversion
• A/B test messaging, creative, timing, offers, and customer journeys
• Establish scalable marketing processes, QA standards, and campaign documentation

Requirements

• 4+ years of experience in lifecycle marketing, CRM, growth marketing, or retention marketing
• Hands-on experience with Customer.io, Braze, Iterable, HubSpot, Klaviyo, or a similar lifecycle marketing platform
• Strong copywriting and communication skills across email, push notifications, and customer messaging
• Experience building customer journeys and automated lifecycle campaigns
• Strong analytical judgment with experience measuring campaign performance and customer behavior
• Highly organized with exceptional attention to detail
• Comfortable working cross-functionally in a fast-moving startup environment

Preferred

• Experience in fintech, sports betting, gaming, crypto, marketplaces, or consumer technology is a strong plus

Benefits

• Competitive total cash compensation plus meaningful equity