Marketing Manager, Online Presence and Brand Management

Responsibilities

• Marketing Planning & Campaign Management
• - Develop and implement integrated marketing plans that align with MIEC's mission, goals, and strategic priorities.
• - Plan, coordinate, and execute multi-channel marketing campaigns utilizing digital, email, social media, web, print, and other communication channels.
• - Collaborate with Institute leadership to identify marketing opportunities, audience needs, and communication priorities.
• - Develop annual marketing objectives, campaign plans, and performance measures to support program and organizational goals.
• - Manage project timelines and coordinate marketing activities to ensure timely and effective execution.
• - Evaluate campaign performance and recommend improvements to strengthen future marketing initiatives.
• Digital Presence & Website Management
• - Manage and maintain MIEC's website and related digital platforms to ensure content accuracy, usability, accessibility, and alignment with organizational objectives.
• - Coordinate website updates, content enhancements, and improvements to support audience engagement and user experience.

Requirements

• Bachelor's Degree in Marketing, Communications, Public Relations, Digital Media, Journalism, Business, or a related field
• 5+ plus years of progressively responsible professional experience in marketing, communications, digital marketing, brand management, or related areas.
• Experience developing and executing integrated marketing campaigns.
• Experience managing websites, digital communications, and social media platforms.
• Experience analyzing marketing data and utilizing performance metrics to inform decision-making.
• Experience creating print and digital marketing materials.
• Experience coordinating multiple projects with competing deadlines.

Preferred

• Experience in higher education, nonprofit, or mission-driven organizations, preferred.
• Experience using CRM and marketing automation platforms, preferred.
• Experience managing external vendors, agencies, or freelance resources, preferred.
• Experience supervising student employees, interns, or project-based staff, preferred.
• Knowledge of accessibility, web content management systems, and digital engagement strategies, preferred.
• Bilingual in English and Spanish preferred

Benefits

• Health Insurance benefits, Retirement benefits, Paid Time Off and Educational Opportunities.