Marketing Manager

Responsibilities

• Develop and execute marketing strategies aligned with business goals and audience needs
• Plan and manage multi-channel campaigns across digital, email, social, content, events, and paid media
• Collaborate with cross-functional partners to support product launches, promotions, and brand initiatives
• Create compelling messaging and ensure consistent brand voice across all marketing materials
• Analyze campaign performance, identify insights, and recommend improvements to optimize results
• Manage marketing calendars, timelines, budgets, and external vendors as needed
• Oversee content development for websites, landing pages, email campaigns, and promotional assets
• Monitor industry trends, customer behavior, and competitor activity to inform strategy

Requirements

• Experience in marketing, campaign management, brand strategy, or a related field
• Strong written and verbal communication skills with attention to detail
• Ability to manage multiple projects simultaneously while meeting deadlines
• Analytical mindset with experience using data to evaluate performance and guide decisions
• Proficiency with marketing tools, platforms, and reporting systems
• Collaborative approach with the ability to work effectively across teams
• Creative problem-solving skills and a proactive, adaptable mindset

Preferred

• Experience with digital marketing, lead generation, or demand generation programs
• Familiarity with CRM, marketing automation, and analytics platforms
• Background in content strategy, brand management, or product marketing
• Bachelor’s degree in marketing, business, communications, or a related discipline