Responsibilities

• Develops and executes marketing plans for assigned products, services and programs, ensuring alignment with organizational goals and broader marketing objectives.
• Supports product marketing efforts by helping define value propositions, messaging frameworks and positioning that clearly communicate member benefits and differentiate offerings in the marketplace.
• Creates and manages integrated campaigns across email, digital, social, print and other channels to drive awareness, engagement and utilization.
• Produces clear, compelling content, including email copy, social media posts, web content, promotional materials, and event‑related collateral and signage, leveraging AI tools to enhance emails content, landing page copy and other messaging.
• Assesses and synthesizes stakeholder requests to determine strategic relevance, audience fit and alignment with established campaign goals; provides recommendations and redirects requests when needed to maintain campaign scope and uphold established marketing agreements.
• Collaborates with internal stakeholders as a strategic partner, helping clarify goals, ensuring campaigns support product and program objectives and guiding teams toward the most effective marketing tactics.
• Collaborates with internal partners (creative services, communications, marketing ops, etc.) to execute campaigns, refine messaging and ensure brand consistency.
• Applies audience segmentation strategies to tailor messaging, value propositions and channel approaches for maximum relevance and impact.
• Analyzes campaign performance metrics (web traffic, email engagement, participation rates, conversion data) and uses insights to optimize future campaigns and inform product or service enhancements.

Requirements

• 5 or more years of marketing experience in a mid to large sized organization
• Experience developing and executing integrated marketing campaigns across multiple channels
• Experience applying audience segmentation and analytics to improve marketing performance

Preferred

• Experience in product marketing, event marketing or education marketing preferred
• Experience working in a trade association preferred