Marketing Manager

Peoria, IL (Hybrid)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-brand marketing with executive exposure to drive revenue and brand lift while steering campaigns, timelines, and cross-functional execution.

  • NOW Group brands ownership across campaigns, budgets, and channel mix to hit revenue, guest growth, and consistency.
  • Plan and launch campaigns with strict project management, coordinating creative resources and agency partners.
  • Analytics and performance: track guest database growth, email/SMS results, website traffic, and ROI to inform decisions.

Job Description

Responsibilities

  • Own the marketing function across multiple brands and work directly with executive leadership to grow revenue, strengthen our brand presence, and execute marketing campaigns that deliver measurable business results.
  • Plan campaigns, manage projects, coordinate creative resources, and ensure every initiative is executed with excellence.
  • Develop and execute marketing strategies across all NOW Group brands; maintain brand consistency across digital and physical touchpoints; coordinate seasonal campaigns and promotions; launch new restaurant locations and concepts.
  • Digital Marketing: Email marketing; SMS marketing; CRM management (SevenRooms); Website updates; Reputation management; Paid digital advertising; SEO initiatives.
  • Social Media & Content: Own the content calendar; coordinate photographers, videographers, designers, and freelancers; publish content across all platforms; monitor engagement and community management.
  • Restaurant Marketing: Grand openings; Menu launches; Special events; Community partnerships; Local marketing initiatives; Guest database growth.
  • Project Management: Keep marketing projects on schedule; coordinate with operations; manage creative deadlines; work with outside vendors and agencies; ensure campaigns launch on time.
  • Analytics & Performance: Track and report on guest database growth; email and SMS performance; website traffic; social engagement; reservation growth; catering and private event leads; campaign ROI; marketing budget

Requirements

  • 3+ years of marketing experience
  • Strong project management skills
  • Excellent organizational ability
  • Experience managing multiple projects simultaneously
  • Strong written communication
  • Experience with email marketing platforms
  • Experience managing social media for consumer-facing brands
  • Comfortable using marketing analytics to make decisions

Preferred

  • Hospitality, restaurant, retail, or lifestyle brand experience
  • CRM experience (SevenRooms, Toast, or similar)
  • Paid advertising experience
  • Website management experience
  • Event marketing experience
  • Takes ownership without being asked
  • Is highly organized
  • Loves building systems
  • Thrives in a fast-paced environment
  • Thinks strategically but enjoys executing
  • Wants to grow with an ambitious company
  • Is excited to build something meaningful

Benefits

  • Employee discount
  • Paid time off
  • Hybrid work environment
Now Group logo

Now Group

2.7 Glassdoor

NOW Group is a multi award-winning social enterprise based in Belfast Northern Ireland and expanding across the island of Ireland. We support people with hidden disabilities and autism into jobs with a future and our newest service has just launched in Dublin.We have several social enterprises including Loaf Cafes & Catering, Loaf Pottery in Crawfordsburn, JAM Card and GaugeNI. The profits made help us to carry out our mission of supporting people into employment, training and volunteering.For every £1 invested in us we generated £20 in social value.

Founded in 2001
Belfast, Northern Ireland, GBR
126 employees (7 in marketing)
28% recommend to a friend

Traffic Signals

Monthly Visitors
4K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
64.2%
Direct
23.6%
Referral
6.9%
Social
4.1%
Paid
1.1%

Headcount Trend

Current headcount: ~126

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$66.4K
Last Raise
$66.4K
Undisclosed, 8 years ago

Funding History

  • Mar 2018
    Undisclosed
  • Sep 2016
    Grant • $66.4K