Marketing Manager, North America

New York City, NY (Hybrid)

$105K/yr – $115K/yrMid Level5+ years expFull time

Posted 4 weeks ago

Job Summary

Owns the North American luxury retail marketing program for Bulgari, leading partner relationships, launch-driven campaigns, and performance analysis across top department stores.

  • Manages in-store experiences, events, and retailer activations aligned with product launches and seasonal priorities
  • Translates data into actionable recommendations and coordinates cross-functional execution with Sales, Global Marketing, and Retail Ops

Job Description

Responsibilities

  • Serve as a primary day-to-day marketing contact for key North American retail partners including Nordstrom, Bloomingdale’s, Saks Global, Macy’s, Dillard’s, and additional luxury retail accounts
  • Develop and participate in retailer market presentations, business reviews, and project briefs; cultivate strong retailer partnerships through ongoing engagement to identify opportunities, align on priorities, and support shared business objectives
  • Support retailer-specific marketing strategies aligned with launch priorities, seasonal initiatives, and commercial business objectives
  • Assist in the execution of integrated 360° marketing programs across in-store, digital, experiential, and promotional channels
  • Support co-op marketing initiatives inclusive of retailer.com visibility, digital media, sampling, clienteling, animations, and events
  • Partner closely with field sales teams to develop and execute in-store events, masterclasses, client experiences, and retailer activations aligned with product launches, key commercial periods, and business objectives
  • Identify opportunities to drive visibility, productivity, and conversion across both brick-and-mortar and e-commerce channels
  • Support innovative and test-and-learn retail initiatives designed to enhance client engagement and commercial performance
  • Manage retailer marketing and event budgets, calendars, project timelines, and business recaps, ensuring accurate execution, budget stewardship, and timely delivery of initiatives
  • Support North American launch execution and core business priorities across the fragrance portfolio

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • Minimum 5 years of relevant experience in beauty, fragrance, fashion, or related industries
  • Experience working with luxury department stores and national retail partners strongly preferred
  • Strong understanding of the North American prestige beauty and fragrance landscape
  • Previous experience partnering closely with field sales teams and retail environments preferred
  • Experience managing sampling programs, collateral forecasting, and marketing budgets required
  • Excellent communication, presentation, and cross-functional relationship management skills
  • Strong organizational and project management capabilities with the ability to manage multiple priorities simultaneously
  • Analytical mindset with the ability to translate business performance into actionable insights
  • Collaborative, proactive, and solutions-oriented

Preferred

  • Experience with Circana/NPD and retailer reporting platforms preferred
  • Previous experience partnering closely with field sales teams and retail environments preferred
Bvlgari logo

Bvlgari

Founded in 1884 by Sotirio Bulgari as a single jewellery shop in the capital city of Rome, Bulgari’s name has today become emblematic of Italian excellence. Creating a highly distinctive style that celebrates its rich Roman history, Bulgari is able to blend modernity with classicism. The original pioneering spirit of the Bulgari family helped to evolve the company into a successful and global Maison, while its roots in jewellery and watches have grown into new expressions of accessories, perfumes and luxury resorts.Becoming a Bulgari team member means being part of an authentic, passionate work environment, while working for a brand of worldwide renown. Though aesthetic beauty is at its very heart, Bulgari's people are its soul, the living part of our brand. Bulgari offers a multitude of positions and activities around the world. Innumerable possibilities and dynamic career opportunities are accessible for both experienced professionals and recent graduates within Bulgari or the LVMH Group. As well, there are always a variety of pathways between these various departments, countries and activities. At Bulgari, you are encouraged to demonstrate your potential by pursuing the career direction that suits your natural talents.

Rome, Latium, ITA
5.6K employees (1,011 in marketing)

Salaries

Posted range

$105K/yr – $115K/yr

Taken straight from the job posting.

See all Bvlgari salaries

Marketing Team

Marketing Team Size
505 (9% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$111.6K
Traffic Source Mix
Search
55.7%
Direct
37.5%
Referral
3.5%
Social
2%
Paid
1.1%

Headcount Trend

Current headcount: ~5.6K

Recent News

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Marketing Manager, North America

Bvlgari · New York City, NY · Hybrid