Responsibilities

• Market Leadership & Strategy
• Develop deep expertise in customer workflows, market trends, competitive dynamics, regulatory requirements, and buying processes.
• Support annual strategic planning, market prioritization, and marketing plan development.
• Demand Generation & Campaign Management
• Develop and execute integrated marketing campaigns that drive awareness, engagement, lead generation, and pipeline growth.
• Support account-based marketing (ABM) initiatives focused on strategic customers and target accounts.
• Measure campaign performance and continuously optimize programs based on lead quality, conversion rates, and ROI.
• Collaborate with third-party agencies and external partners to expand demand generation efforts.
• Conference & Trade Show Strategy
• Own conference and trade show strategy for priority non-acute markets.

Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or related field.
• Minimum 5+ years of healthcare marketing experience preferred
• Minimum 3+ years of B2B marketing experience with demonstrated ownership of campaigns and growth initiatives required.
• Proven experience developing and executing marketing programs that drive demand generation and pipeline growth.
• Experience leading cross-functional projects and coordinating multiple stakeholders.
• Strong analytical, communication, presentation, and project management skills.
• Ability to translate customer insights into actionable marketing strategies.
• Willingness to travel approximately 25% of the time for conferences, customer visits, and events.

Preferred

• Experience working with non acute market segments such as: Long-Term Care Pharmacies, Ambulatory Surgery Centers (ASC), Emergency Medical Services (EMS), Behavioral Health facilities, etc.

Benefits

• At BD, we reward, support and develop our associates through our comprehensive Total Rewards program.