Responsibilities

• Own the full demand generation engine: strategy, execution, performance, and reporting.
• Design and scale multi-channel programs across paid, organic, email, and social to drive qualified pipeline; own targets and be accountable to MQL, SQL, and pipeline contribution metrics.
• Map the buyer journey across personas and stages to inform how campaigns are structured, sequenced, and measured; translate journey insights into channel strategy, content needs, and conversion logic.
• Dig into performance data with a detective’s discipline; identify what’s working, what’s wasting budget, and what’s leaving opportunity uncaptured; optimize across creative, copy, targeting, and spend allocation.
• Lead organic social strategy and execution across LinkedIn and beyond; build audience, drive engagement, and connect social activity to pipeline outcomes.
• Serve as the primary internal lead for our agency partner; translate strategy into clear briefs, hold the agency accountable to performance, and ensure outside execution reflects our brand and goals.
• Build and maintain dashboards that give leadership a clear picture of growth performance; present insights with clarity and point of view; avoid vanity metrics and hard-number transparency

Requirements

• 5–8+ years in B2B SaaS growth or demand gen
• With meaningful time in a startup or early-stage environment
• Fluency in paid and organic channels
• LinkedIn, Google, SEM, and email nurture — and an opinion on all of them
• Prospect journey & persona fluency
• You’ve mapped buyer journeys and used them to actually change how campaigns are built and sequenced
• Data-first, never data-passive
• You ask why a number looks the way it does, and you don’t stop until you have a real answer
• Experience managing agency relationships
• You can brief, direct, and push back — keeping partners aligned to outcomes
• HubSpot or equivalent CRM/MAP experience
• Comfortable in the stack; bonus if you’ve administered it yourself

Preferred