Responsibilities

• Develop and execute comprehensive marketing strategies that align with company goals, focusing on digital channels such as social media, email marketing, SEM (Search Engine Marketing), and content marketing.
• Manage and optimize campaigns using SEO tools, Google Ads, Facebook Advertising, and marketing automation platforms to maximize reach and ROI.
• Oversee content creation efforts across various platforms, including website content management systems like WordPress and content management tools.
• Utilize SEO techniques, keyword research, and analytics tools like Google Analytics to improve organic search rankings and website performance.
• Coordinate graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) for promotional materials, social media assets, and website visuals.
• Implement conversion optimization strategies by analyzing user behavior data with SQL, JavaScript, CSS, HTML, and performance marketing techniques to enhance user engagement and lead generation.
• Monitor campaign performance through analytics dashboards; prepare reports on key metrics such as traffic growth, engagement rates, conversion rates, and ROI.
• Collaborate with cross-functional teams including sales, product development, and creative teams to ensure cohesive messaging across all channels.
• Stay updated on the latest digital marketing trends—including B2B marketing practices—and incorporate innovative tactics into ongoing campaigns.

Requirements

• Proven experience in digital marketing or performance marketing roles with a strong understanding of SEO tools, SEM (Google AdWords), Google Analytics, and social media management platforms.
• Demonstrated ability to develop successful content strategies that include copywriting, graphic design, and multimedia content creation.
• Hands-on experience managing paid advertising campaigns on Facebook Advertising and Google Ads with measurable results.
• Familiarity with website management systems such as WordPress or other CMS platforms; basic knowledge of HTML/CSS/JavaScript is preferred.
• Strong analytical skills with experience using SQL or similar tools for data analysis; ability to interpret complex data sets into actionable insights.
• Knowledge of email marketing platforms and automation tools for nurturing leads and engaging audiences effectively.
• Experience working within e-commerce environments or B2B marketing settings is highly desirable.
• Excellent project management skills with the ability to prioritize tasks in a fast-paced environment while maintaining attention to detail.

Preferred

Benefits

• Flexible schedule