Responsibilities

• Plan and manage marketing campaigns targeting decision-makers in select districts (e.g., superintendents, EL directors, curriculum specialists).
• Segment campaigns by region to reflect local priorities and demographics.
• Write and launch email, ad, and social media content to attract and nurture leads through the funnel.
• Identify high-potential districts and execute targeted outreach using digital ads, webinars, geotargeting, and personalized communications.
• Collaborate closely with Sales to align on messaging, timing, and follow-up for top-tier accounts.
• Track and analyze campaign performance using HubSpot, Google Analytics, and internal dashboards.
• Report on KPIs and optimize campaigns for continuous improvement.
• Travel to attend and support key conferences and events.
• Help coordinate booth logistics, lead capture, and on-site engagement strategies.

Requirements

• 3+ years of marketing experience, preferably within the EdTech industry, with a proven track record of developing and executing successful marketing initiatives.
• Familiarity with the needs of multilingual learners is strongly preferred
• Excellent communication skills
• Strong organizational and project management abilities
• Willingness and ability to travel
• ADVANCED QUALIFICATIONS: Experience with HubSpot or similar marketing automation platforms (a plus) Knowledge of K–12 education, whether through professional experience or direct work with educators and school districts Background in EL/ML education or bilingual program leadership bilingual or multilingual proficiency

Preferred

• Bilingual or multilingual proficiency
• Experience with HubSpot or similar marketing automation platforms (a plus)
• Knowledge of K–12 education, whether through professional experience or direct work with educators and school districts
• Background in EL/ML education or bilingual program leadership
• Territory: USA. The candidate must reside in the USA and be willing to travel nationally as needed.

Benefits

• Medical, dental, and vision insurance with multiple plan options
• Company-paid short-term disability, long-term disability, and life insurance
• 401(k) retirement plan
• PTO program
• 10 paid holidays plus 1 floating holiday annually
• Wellness resources and support programs