Responsibilities

• Support the growth of the National Marine Sanctuary System through strategic planning of the impact and value of marine sanctuaries.
• Create and execute a multi-year marketing strategy with the Director of Marketing and Brand, with an emphasis on increasing the visibility and brand awareness and converting web visitors into donors/action-takers.
• Working with the Impact Story Producer, Policy and Programs departments and other internal stakeholders to surface and define messages, themes and stories in service of the Foundation’s marketing strategy.
• Manage the strategic planning of the Foundation’s digital strategy on our website. Act as a primary liaison between the Foundation and key agency partners to manage the development and maintenance of the Foundation website.
• Develop and manage the Marketing & Communications department’s metrics dashboard.
• Use analytics tools to track, analyze, and improve messaging, segmentation, and marketing effectiveness in service of brand building and fundraising efforts.
• Support major Foundation events, including Capitol Hill Ocean Week, the Ocean Awards, and National Marine Sanctuary Day with strategic planning and execution and on-site assistance.
• Work with the rest of the Communications team to ensure accessibility, translations, branding, and 508 compliance for diverse audiences.
• Perform other duties as required.

Requirements

• Bachelor’s degree and at least 3-5 years of experience in marketing, content marketing, and/or media, or 7+ years of experience in lieu of degree.
• Excellent skills in communicating through written content, including marketing briefs, emails, and newsletters; and visual content, including photos, infographics, and video.
• Experience or familiarity with digital marketing tools and concepts, including paid online advertising, Google Grants and website growth/retention strategies.
• Experience in managing omni-channel campaign strategy and development.
• Experience with WordPress, MailChimp and Salesforce.
• Skill in distilling and illustrating complex, multi-faceted issues, and solutions.
• Strong organizational skills, with ability to prioritize work, meet tight deadlines, and produce key results with attention to detail.
• Ability to communicate effectively orally and in writing.
• Demonstrated initiative; ability to work both independently and in a team-oriented and collaborative environment.
• Fluency in computer software programs, tools, and technologies (i.e. Microsoft 365, Teams, Word, Excel, PowerPoint, Asana, Adobe Creative Suite)
• Regular attendance is required.

Preferred

• Experience with marketing metrics and tracking (GA4), social media tools.
• Experience in and/or knowledge of national marine sanctuaries, ocean conservation, and marine science.
• A sincere interest in, and commitment to, our mission.

Benefits

• Dedicated and passionate staff committed to marine and Great Lakes Conservation
• Generous leave policy, plus paid time off the week between December 25 and January 1; and 12 paid holidays
• Health benefits: Medical with an FSA option; dental, and vision
• Foundation paid Life and Disability Insurance
• Preparing for the Future: 403(B) with employer contribution after one year of service
• Commuter Benefits