Marketing Manager

Houston, TX (On-site)

$70K/yr – $85K/yrMid Level10+ years expFull time

Posted 1 day ago

Job Summary

Own and drive full-stack digital marketing programs, from strategy and campaign setup to optimization and reporting, across search, social, email, and content channels.

Own overarching marketing plan and cross-channel campaigns.
Lead analytics and optimization to maximize ROI.

Job Description

Responsibilities

Develop and execute integrated marketing strategies aligned with company goals, emphasizing Physical Signage, digital marketing, social media marketing, and paid advertising campaigns.
Lead the planning, setup, and management of digital campaigns using platforms like Google Ads, Facebook Advertising, and SEM (Search Engine Marketing) to boost visibility and conversions.
Oversee website management utilizing content management systems and ensure optimal website performance through SEO best practices with SEO tools and keyword research.
Manage content creation efforts across various channels including email marketing, social media advertising campaigns, and web analytics reporting to engage target audiences effectively.
Utilize analytics tools like Google Analytics, Google Tag Manager, and web analytics reporting to monitor campaign performance, generate insights, and refine strategies for maximum ROI.
Coordinate graphic design and visual content development using Adobe Creative Suite (Photoshop, Illustrator) to produce compelling visuals for digital campaigns.
Implement marketing automation tools to streamline workflows, nurture leads through targeted email marketing campaigns, and enhance overall marketing efficiency.

Requirements

Proven experience in digital marketing campaign setup, paid search marketing, social media advertising campaigns, and performance marketing.
Strong technical proficiency with SEO tools, Google Ads (AdWords), Google Analytics, Google Tag Manager, HTML/CSS knowledge, and content management systems.
Demonstrated expertise in web analytics reporting, conversion optimization techniques, keyword research, and web analytics tools for data-driven decision-making.
Excellent understanding of e-commerce platforms and online sales strategies coupled with experience managing paid advertising campaigns across multiple channels.
Ability to lead cross-functional teams effectively while managing multiple projects simultaneously in a fast-paced environment.
Strong communication skills with a passion for innovative digital marketing solutions that drive measurable results.

Preferred

Experience: New Home Builder: 10 years (Preferred)
Williness to travel: 25% (Preferred)

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

The middle of this range ($78K) is 12% below the median base salary for Marketing Manager roles in the United States ($88K).

Marketing Manager median pay in the United States

$88K/yr

Most pay falls between $75K and $105K. Based on 1,168 salaries.

See all Marketing Manager salaries See more General Marketing jobs

See all National Home Corporation salaries

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