Marketing Manager

Responsibilities

• Lead membership marketing strategy and campaign execution across events, products and services.
• Create and implement go-to-market and omni-channel marketing strategies and roadmaps, establishing clear product positioning, articulating value proposition and key benefits, identifying relevant target audiences and user/buyer personas, and developing plans with clear goals and objectives.
• Own the marketing strategy and results and be accountable for performance against those goals. Prepare and monitor the marketing budget for multiple campaigns and allocate funds wisely.
• Manage creative, providing clear briefs and guidance on creative direction to achieve objectives for all public-facing communications (print, digital, and video) across a wide range of campaigns.
• Own campaign performance against established goals and KPIs, partnering with digital and channel specialists to analyze results, identify insights and make strategic and tactical adjustments to improve outcomes.
• Use customer, market and behavioral insights to continually refine audience strategy, positioning, customer journeys and go-to-market plans, translating data into clear recommendations and action.
• Ensure cohesive content and branding across channels.
• Set campaign strategy and requirements and partner with email, SMS, paid media, social, web, creative and other channel specialists to bring integrated campaigns to market, ensuring execution remains aligned with objectives, audiences and desired outcomes.
• Present strategies, business cases, performance results and recommendations to internal stakeholders and senior leadership, clearly communicating what is working, what is not and where marketing strategy or investment should change.
• Stay current on evolving marketing practices, technologies and AI-enabled tools, identifying practical opportunities to improve audience insights, campaign development, personalization, testing and team efficiency.

Requirements

• Bachelor’s degree in marketing, business, or related field
• A master's degree in a relevant field will be advantageous.
• Experience managing multiple business lines, audiences or campaign portfolios simultaneously preferred
• 3+ years of experience executing successful product marketing campaigns
• Proven success in executing lead generation campaigns.
• Deep understanding of market trends and lifecycles.
• Understanding of emerging marketing technologies and strategies.
• Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
• Metrics-driven and analytical with an eye for creativity; proven ability to prioritize, drive, and achieve results under time pressure.
• Experience presenting strategies, results and optimizations to key stakeholders.

Benefits

• Comprehensive Benefits Package
• Approximately 10% travel
• In-Office Position w/ Work From Anywhere (WFA) Days
• Metro Accessible – 2 blocks from King Street metro