Responsibilities

• Execute Minno’s content, SEO, and AEO priorities to increase content output, organic rankings, and search visibility over time.
• Build and manage lifecycle pathways that grow email and SMS subscribers from content and resource center traffic.
• Own the execution of connected lifecycle marketing journeys across web, email, and SMS to support conversion, engagement, and retention.
• Manage content marketing operations to keep deliverables on schedule, publishing consistent, and priorities moving from plan to launch.
• Leverage AI tools and resources to increase efficiency and improve the quality of content planning, production, editing, reporting, and gap identification.
• Maintain timely reporting and organized execution across marketing initiatives so leaders have clear visibility into performance, progress, and issues requiring action.

Requirements

• 3–5 years of experience in a marketing role with hands-on campaign or content execution
• Strong writing, editing, and communication skills
• Experience building, QAing, and optimizing email marketing campaigns and flows
• Strong project management, organization, and attention to detail
• Ability to work independently, navigate ambiguity, and adapt quickly
• Comfort using AI and marketing tools to improve execution and efficiency
• Ability to interpret basic performance data and identify issues or opportunities
• Experience building and optimizing email campaigns and automated flows
• Strong understanding of lifecycle marketing, customer journeys, and subscriber growth
• Familiarity with SEO/AEO, content marketing, landing pages, forms, and conversion paths

Preferred

• Comfort using tools such as Klaviyo, Ahrefs, CMS platforms, form tools, analytics tools, and AI
• Strong writing, editing, project management, and organizational skills
• Ability to interpret basic performance data and identify opportunities for improvement
• Ability to work independently in a fast-moving, evolving environment

Benefits

• Comprehensive benefits
• Professional development opportunities, including key industry conferences and leadership development programs