Responsibilities

• Remote, with occasional in-person and on-site meetings.
• Part time, estimated 40-60 hours per month, with room to grow.
• In-person availability required on event dates.
• Content Creation & Posting
• Create engaging content (reels, carousels, collages, etc.) that showcase our vendors, attendees, and overall festival vibe.
• Manage and schedule posts across platforms (manually or via scheduling).
• Pull content from vendor pages and tagged posts to create new content.
• Source and repost UGC, encouraging community participation and visibility for vendors.
• Stay on top of social media trends and suggest ways to adapt them for Milk Mart content.
• Maintain and update a social media calendar and doc with plans for pre-event posting, giveaways, and day-of coverage.
• Engage with vendors, followers, and attendees regularly, both in the comments and across other platforms.
• Strategic Planning & Inspiration
• Collaborate on and plan campaigns (vendor spotlights, event highlights, countdowns, behind-the-scenes, etc.).
• Maintain a shared doc of post inspiration, trend references, and audio ideas.
• Curate and update a library of relevant hashtags and explore location-based discoverability tools.
• Event Promotion & PR
• Add upcoming events to relevant community and event calendars.
• Research and maintain a list of online calendars and platforms for event promotion.
• Write event descriptions tailored to specific audiences and platforms.
• Draft press releases and media alerts for major announcements or events.
• Assist with planning and coordination as needed to support the broader Milk Mart team, collaborating with community ops when needed to create unique campaigns.

Requirements

• Familiarity with Orlando’s creative scene and small business community.

Preferred

• Experience with Adobe Creative Suite (specifically Illustrator and Photoshop).
• Experience with CapCut or comparable video editing software.
• Experience with Klaviyo.
• Experience with Webflow.