Responsibilities

• Design and execute integrated media plans across brand and shopper channels, ensuring campaigns are launched accurately and aligned with category priorities and marketing objectives
• Manage and optimize media campaigns that connect brand awareness, consideration, and conversion, using performance data and audience insights to inform adjustments
• Serve as a primary point of contact for cross-functional partners and external media agencies, ensuring alignment on media plans, recommendations, and execution
• Support media measurement and reporting by partnering with analytics teams to track performance and contribute to measurement approaches (e.g., MMM, MTA, incrementality testing)
• Coordinate with creative, channel owners, brand strategy, partner category marketing, product, and retail teams to ensure campaigns are properly implemented and aligned with broader initiatives
• Stay informed on media channels, retail media platforms, and emerging tools, applying learnings to improve execution and operational efficiency

Requirements

• 6 years of experience in digital media strategy, planning and/or buying in an agency, advertiser, or publisher setting?
• Expertise in shopper marketing, integrated media planning across digital channels and the development of partner-led campaigns
• Proven ability to lead teams and manage cross functional collaboration.
• Ability to translate insights into compelling strategic recommendations and communicating insights effectively to cross-functional stakeholders

Preferred

• Familiarity with measurement frameworks and campaign performance analysis
• Ability to navigate ambiguity and support teams through change

Benefits

• Competitive pay
• Generous employee discount
• Physical and mental well-being support