Marketing Manager

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the collaboration loop with sales to drive adoption, retention, and revenue while steering cross functional GTM plans and portfolio messaging for education/edtech buyers.

  • Growth ownership: Align with sales to boost product adoption, retention, and revenue across the portfolio.
  • Go to market and enablement: Build cross functional GTM plans and sales enablement assets.
  • Market intelligence: Leverage data to spot trends, competitors, and guide marketing decisions.

Job Description

Responsibilities

  • Partner closely with the sales organization to drive product adoption, retention, and revenue growth.
  • Develop and execute strategic go to market plans in collaboration with cross functional teams.
  • Create and implement marketing strategies including thought leadership campaigns, demand generation initiatives, and high quality marketing materials.
  • Conduct customer facing and internal presentations, webinars, and trainings in both live and virtual environments.
  • Develop sales enablement materials and training resources that support internal teams and address customer inquiries.
  • Plan and execute high impact customer events and engagement opportunities.
  • Partner with stakeholders to develop clear portfolio positioning and messaging aligned with corporate strategy.
  • Use data and analytics to discover market trends, customer insights, competitive activity and in general to make informed decisions and optimize marketing efforts.

Requirements

  • Bachelor’s and/or advanced degree.
  • Three or more years of client facing sales and/or marketing experience, preferably in education, edtech, or technology.
  • Experience developing marketing campaigns, presentations, and events that engage customers and support sales.
  • Strong analytical skills with the ability to use data to guide decision making.
  • Excellent written and verbal communication skills, including English fluency.
  • Creativity, competitive drive, and the ability to manage multiple projects and deadlines.
  • Ability to travel approximately 25–30%.

Benefits

  • Click here to learn more about our benefit offerings.
McGraw Hill LLC. logo

McGraw Hill LLC.

We are a leading global education company that partners with millions of educators, learners and professionals around the world. At McGraw Hill, we believe that your diverse experiences enrich the way you learn, teach and grow. Every educator teaches differently. Every institution has a unique approach. Every learner forges their own path to become who they want to be. We know that no two journeys are the same – and support your path, wherever it may take you. Our mission is to guide you along the path to unlock your potential, no matter where your starting point may be. Through our commitment to equity, accessibility and inclusion, we foster a culture of belonging that respects and reflects the diversity of the people and communities we serve. For over 130 years, we have never stopped innovating to meet the ever-changing needs of educators and learners – and will continue to support and celebrate your efforts every step of the way.Find your path to what’s possible. Learn more at https://careers.mheducation.com/

Founded in 1900
New York, New York, USA
7.6K employees (1,730 in marketing)

Traffic Signals

Monthly Visitors
52M
Traffic Source Mix
Search
17.9%
Direct
63.1%
Referral
18.1%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~7.6K

Marketing Team

Marketing Team Size
1,147 (15% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Sep 2021
    Private Equity Round
  • Mar 2012
    Private Equity Round