Responsibilities

• Oversee the measurement and reporting performance of all digital marketing campaigns (paid/organic/SEO/eblast) and assess against goals (ROI and KPIs). Make recommendations for improved performance.
• Work alongside agency to brainstorm new and creative growth strategies for digital marketing efforts.
• Oversee the distribution of all eblasts (drip campaigns/monthly eblasts/etc.)
• Monitor website analytics tools (Google Analytics and agency dashboard)
• Oversee agency required updates to website content
• Gather sales data from builder team, develop monthly comps report and written sales and marketing report.
• Assist in the formatting and editing of marketing collateral utilizing Adobe Creative Suite.
• Oversee signage development and installation with sign company.
• Consistently take new images/videos for use in creative assets (model homes/events/downtown visitors, etc.)
• Work alongside event coordinator on digital assets for event promotion (digital screens/paid digital ads/eblasts/website listings)

Requirements

• Bachelor's degree in Marketing or related field, preferred but not required
• Minimum of 5 years’ experience in Marketing, preferably in the construction industry (residential or commercial)
• Minimum of 2 years’ experience in a management/leadership role
• Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
• Proactive sourcing of information and experience with market research and analysis
• Excellent organizational, communication and social skills
• Excellent command of Microsoft Word and Excel, REMLS, minimal knowledge of Adobe Acrobat and Site Core preferred
• Technical skills to update digital media and sites (website, social media, etc.)
• Must be detail oriented and have the ability to develop creative copy for advertising and marketing collateral, including ads, e-blasts, event write-ups, flyers, etc.

Nice to Have

• Bachelor's degree in Marketing or related field, preferred but not required
• Microsoft Word and Excel, REMLS, minimal knowledge of Adobe Acrobat and Site Core preferred
• Ability to lift up to 20 lbs. while helping set up/breakdown equipment at events

Benefits

• Health, Dental and Vision Insurance
• Life Insurance and Short/Long Term Disability
• Flex Spending, 401K with Company Matching and Tuition Reimbursement
• Entertainment Discounts, Employee Home Ownership Program and Company-wide Volunteer Program
• 3 weeks of company paid vacation + 1 week of company paid time off + 1 week of sick time + 1 wellness day