Marketing Manager, Marine Money at Diversified USA | Portland, ME

Diversified USA

Marketing Manager, Marine Money

Portland, ME (Hybrid)

Salary Not AvailableMid Level6+ years expFull time

Posted 3 months ago

Job Summary

Drive a global Marine Money marketing portfolio across 14 conferences and digital channels to build a cohesive brand.

Must-have: 6+ years in direct marketing strategy and execution.
Standout: Hands-on multi-channel execution with CRM and content updates.

Job Description

Responsibilities

Develop and own a portfolio-wide marketing strategy that presents Marine Money as a unified global brand across all 14 conferences, the digital membership, and the magazine.
Be the hands-on executor: write copy, deploy multi-channel campaigns (email, social, digital ads, direct mail, partner channels), manage the CRM, and keep websites up to date.
Build integrated marketing plans and a comprehensive calendar in collaboration with conference event teams—balancing individual event needs with the broader brand story.
Manage and develop one direct report (Event Coordinator), providing direction, feedback, and support for their growth.
Coordinate with internal teams—Web, Data Analytics, Central Marketing, Operations—to amplify campaign effectiveness and maintain alignment.
Build and manage relationships with media partners, industry associations, and vendors to drive visibility within the global marine finance community.
Monitor KPIs, market data, and budget performance to continuously refine strategy and report on results.
Stay agile—this portfolio moves fast, and you'll need to pivot and rebuild plans mid-cycle without losing momentum or quality.

Requirements

6+ years of progressive experience in direct marketing strategy and execution.
Hands-on proficiency with email campaign deployment, CRM management, audience segmentation, and registration platforms.
Basic HTML knowledge helpful; website content management experience required.

Preferred

Background in B2B event marketing, conference marketing, or financial/professional services strongly preferred.
Experience with membership or subscription-based marketing is a plus.
GA4, Canva or Photoshop, and Microsoft Office Suite

Diversified USA

Diversified (formerly Diversified Communications) is a leading international events and digital media company with a portfolio of face-to-face trade exhibitions and conferences and digital communities. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business.For more information, visit: www.divcom.com

Founded in 1949

Portland, Maine, USA

377 employees

www.divcom.com