Marketing Manager at The Londoner Colleyville | Addison, TX | $60K/yr – $75K/yr

Marketing Manager

Addison, TX (Hybrid)

$60K/yr – $75K/yrMid LevelPart time

Posted 4 weeks ago

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Job Summary

Own cross-channel digital marketing execution with a strong emphasis on growth through SEO, SEM, content, and social programs; partner with product and events teams to boost traffic, engagement, and conversions.

Own the end-to-end marketing engine: SEO/SEM, content, and social across multiple platforms to drive measurable ROI.
Coordinate content creation and social programs while aligning with e commerce initiatives and events to lift conversions.
Lead analytics and optimization using Google Analytics and SQL to translate data into actionable campaign improvements.

Job Description

Responsibilities

Develop and implement integrated marketing strategies that align with company goals, focusing on digital channels such as social media, email marketing, SEM (Search Engine Marketing), and content marketing.
Manage and optimize campaigns using SEO tools, Google Ads, Facebook Advertising, Yelp and marketing automation platforms to maximize reach and ROI.
Conduct keyword research and utilize SEO best practices to improve organic search rankings and increase website traffic.
Oversee content creation including copywriting, graphic design, and multimedia production using Adobe Creative Suite, Photoshop, and content management systems like WordPress.
Analyze campaign performance through Google Analytics, SQL queries, and other analytics tools to inform ongoing optimization efforts.
Coordinate social media management across platforms such as Facebook, Instagram, LinkedIn, TikTok and Twitter to grow followers and engagement.
Collaborate with cross-functional teams on e-commerce initiatives, website updates, and performance marketing strategies to enhance user experience and conversion rates.
Stay current with digital marketing trends, emerging technologies like JavaScript or HTML/CSS enhancements, and industry best practices to keep campaigns innovative and effective.
coordinate with COO and area managers to market major events.
Responsible for filming and taking content on location (across all 4).

Requirements

Proven experience in digital marketing roles with a strong understanding of SEO tools, SEM (Google AdWords), Google Analytics, Google Ads, Facebook Advertising, and marketing automation platforms.
Proficiency in content creation including copywriting, graphic design (Adobe Photoshop/Creative Suite), video editing skills are a plus.
Hands-on experience with WordPress or other content management systems; familiarity with HTML, CSS, JavaScript is advantageous.
Strong analytical skills with the ability to interpret data from Google Analytics or SQL databases for campaign insights.
Knowledge of social media management tools and strategies for B2B (business-to-business) marketing campaigns.
Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
Excellent communication skills with a proactive approach to collaboration across teams.