Responsibilities

• Works closely with key business leaders to develop and implement a marketing strategy in support of enterprise integrated go-to-market programs
• Partners with business leaders to understand strategic priorities, growth goals, target markets and the commercial outcomes each program must support.
• Synthesizes priorities across service lines, industries, buyer functions and markets into a coherent external story, reducing internal complexity without oversimplifying the buyer problem or RSM value proposition.
• Understands B2B buyer challenges, buying-group dynamics, decision triggers and barriers, and serves as a voice of the buyer in program strategy, messaging and activation.
• Develops integrated GTM strategies that define priority audiences, buyer issues, positioning, value propositions, outcomes, journey stages, campaign pathways and success measures.
• Creates clear strategic briefs and decision frameworks that align cross-functional teams around a single buyer-led narrative and guide execution from brand through demand and sales enablement.
• Works with subject-matter experts and content teams to translate technical, operational and organizational complexity into relevant thought leadership, campaign messaging and external experiences.
• Partners with brand, creative, content, communications, digital, events, demand generation, field marketing and sales enablement teams to orchestrate campaigns across paid, earned, owned and seller-led channels.
• Builds brand-to-demand campaign architecture that intentionally links awareness and preference activity to engagement, lead progression, qualified opportunities, pipeline and revenue.
• Monitors performance across the full funnel and uses audience, campaign, pipeline and revenue insights to optimize investment, sequencing, messaging and activation.

Requirements

• Bachelor’s degree (required)
• 5-7 years of leading marketing/growth experience in B2B environment
• Proven success managing marketing and relationship development programs in managed services preferred
• Strong written and verbal communication skills
• Microsoft Word, Excel PowerPoint
• Excellent project management, critical thinking, and organizational skills
• Willingness to learn, understand, and adopt AI within the firms’ tools and platforms
• Ability to learn new subject areas quickly
• Thorough understanding of various marketing channels
• Strong sense of ownership and determination to get things done

Preferred

• programs in managed services preferred

Benefits

• At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.