Responsibilities

• Brand Strategy and Identity — Build and own the brand guide: visual identity, voice, tone, messaging, and positioning. Ensure everything we put out represents Limitless at the highest standard.
• CEO Personal Brand Management — Own and execute Gill's social media presence across all platforms. Build authority, amplify thought leadership, and position him as the top voice in the agency coaching space.
• Social Media Management — Manage all Limitless Agency channels: Instagram, YouTube, Facebook, TikTok, LinkedIn, and any new platforms we expand into. Drive consistent posting, grow audiences, and increase engagement.
• Paid Media and Acquisition Strategy — Lead paid advertising strategy and media buying on Facebook, Instagram, and YouTube. Develop creative angles, test audiences, and optimize funnels to drive qualified leads and booked calls.
• Copywriting and Offer Angles — Write conversion-focused copy for ads, email, social, landing pages, and VSLs. Develop sharp offer angles that speak directly to agency owner psychology.
• Organic Growth and Lead Generation — Build an organic content strategy that attracts, nurtures, and converts ideal clients. Own the SEO, content calendar, and community engagement playbook.
• Video Post-Production Oversight — Partner with the video team to ensure all content — Reels, YouTube, ads, and long-form — meets elite production standards before anything goes live.
• Offer and Front-End Funnel Refinement — Continuously improve the front-end offer, funnel messaging, and conversion architecture. Test and iterate to maximize opt-ins and booked calls.
• Creative Strategy and Campaign Development — Develop full campaign concepts from hook to conversion. Build frameworks that cut through the noise and drive measurable results.
• Overall Marketing Strategy — Own the quarterly marketing roadmap, channel strategy, KPI tracking, and budget allocation. Report directly to leadership with clear data and decisions.

Requirements

• 3 to 5+ years of experience in branding, social media marketing, and marketing management with a proven track record of real results
• Deep understanding of brand strategy — you know how to build a brand from the inside out and protect brand equity at every touchpoint
• Expert-level copywriting skills in direct response, offer positioning, and sales-focused messaging
• Hands-on paid media and media buying experience on Facebook/Instagram and YouTube — you understand CPL, ROAS, creative testing, and funnel optimization
• Proven organic lead generation experience — you have built and scaled organic social presence that actually drives pipeline, not vanity metrics
• Creative strategist mindset — you can develop full campaign concepts from scratch including hooks, angles, scripts, and visual direction
• Multi-platform social media mastery across Instagram, YouTube, Facebook, TikTok, and LinkedIn
• Video content and post-production direction experience — you can give clear creative direction on editing, hooks, pacing, and visual quality
• Analytics and data literacy — you make decisions based on data and can translate numbers into actionable strategy
• GoHighLevel (GHL) experience is a strong plus
• Experience in the high-ticket B2B, coaching, or consulting space is a significant advantage