Marketing Manager, Lifecycle and Community

Phoenix, AZ (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive alumni and community engagement and lifecycle programs within a skilled trades education context.

  • Own the alumni/community platform and lifecycle growth initiatives.
  • Must-have: 3–5 years in community management or alumni relations with CRM ownership.
  • Standout: Cross-functional collaboration with Marketing, Career Services, and external partners.

Job Description

Responsibilities

  • Community Advocacy & Engagement: Develop and execute high-impact strategies to engage students and alumni through digital platforms, professional networking, and events.
  • Lifecycle Stewardship: Act as the primary advocate for the post-enrollment experience, ensuring a seamless transition from \"student\" to \"successful graduate\".
  • Strategic Communication: Partner with functional marketing teams (Social, PR, Brand) to deliver targeted, high-value content that supports professional development and brand loyalty.
  • Technology Business Ownership: Serve as the business lead for the alumni and community engagement platform, ensuring data integrity and a premium user experience.
  • Career & B2B Liaison: Collaborate with Career Services and B2B partners to bridge the gap between skilled graduates and the employer organizations that hire them.
  • Brand Advocacy Programs: Establish and manage mentorship initiatives and recognition programs that empower alumni to serve as advocates for current students.
  • Lifecycle Growth: Identify opportunities for \"lifetime learning,\" continuing education, and certification programs to support graduates throughout their entire careers.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field; OR equivalent professional experience.
  • Minimum of 3–5 years in community management, lifecycle marketing, or alumni relations, with a proven track record of managing complex stakeholder groups.
  • Technical Proficiency: Strong experience as a business owner for CRM or community engagement platforms; proficiency in Microsoft Office and digital communication tools.
  • Strategic Ability: Demonstrated experience in project management and the ability to translate organizational goals into actionable community engagement plans.

Preferred

  • Strategic Mindset: Ability to see the \"big picture\" of how community engagement drives long-term brand equity and enrollment growth.
  • Relationship Architect: Exceptional interpersonal skills with the ability to build trust across diverse populations, including students, tradespeople, and corporate executives.
  • Adaptability: Experience navigating brand transitions or organizational changes with a focus on stakeholder reassurance and retention.
  • Industry Affinity: A genuine passion for the skilled trades and a desire to act as a \"force for good\" in the lives of our students.

Benefits

  • Competitive benefits package including Medical, Dental, and Vision (with Company paid employee only dental & vision option) plus access to virtual doctor’s visits
  • Flexible Spending Account and Health Savings Account options
  • 401(k) Employer Match
  • Short- & Long-Term Disability – Company Paid
  • Basic Life Insurance – Company Paid
  • 12 Paid Holidays
  • Your Birthday off – Company Paid
  • 3 weeks PTO – 1st yr. (accrual)
  • Tuition Reimbursement
  • Employee referral bonus program
  • Headspace membership – Company Paid
  • Marquee Health Well-Being Program – Company Paid
  • Pet Insurance, Accident Insurance, and other optional insurance plans
StrataTech Education Group logo

StrataTech Education Group

StrataTech Education Group specializes in the operation of skilled trade schools. Led by industry veterans, we understand the realities of the career school industry. StrataTech Education Group’s first acquisition was Tulsa Welding School (TWS) in 2008. TWS has locations in Tulsa, OK and Jacksonville, FL, and Tulsa Welding School & Technology Center is located in Houston, Texas. In November 2009, The Refrigeration School, Inc. (RSI) was acquired and is located in Phoenix, AZ. StrataTech seeks to deliver an excellent return on investment for both our students and our investors.Read our Privacy Policy: https://stratatech.com/privacy-policy/

Founded in 1949
Phoenix, Arizona, USA
137 employees (9 in marketing)

Traffic Signals

Monthly Visitors
20.8K
Traffic Source Mix
Search
23.6%
Direct
54.6%
Referral
13.6%
Social
6.4%
Paid
1.6%

Headcount Trend

Current headcount: ~137

Marketing Team

Marketing Team Size
9 (7% of company)
Marketing Roles Posted (Last 30 Days)
1