Marketing Manager

Responsibilities

• Gathers and leverages consumer or member insights from multiple sources to identify strategic opportunities
• Develops moderately-complex multi-channel strategies to drive membership acquisition, retention, or product engagement
• Collaborates with business & technology partners to align marketing strategy with product, pricing, & operational strategies
• Partners with internal marketing channel owners to optimize and execute strategies in context of channel best practices
• Partners with internal creative team, directing marketing asset creation from concept through delivery
• Develops, executes and reports on testing plans that drive improved performance
• Measures marketing performance against defined metrics, partnering with internal channel and analytics teams
• Packages and delivers campaign results to key stakeholders in an effective, timely manner
• Hires, manages, coaches and develops direct report(s) & broader team in a caring, effective manner
• Above average knowledge of exercise and nutrition fundamentals

Requirements

• Bachelor's Degree in a related field
• 6+ years relevant marketing experience
• Proven ability to develop moderately-complex omni-channel strategies
• Excellent customer service and project management skills
• Working knowledge of Microsoft Excel
• Knowledge of standard office procedures and computer software
• Proficiency in directing work, coaching, and developing team
• Ability to define problems, collect and analyze data, establish facts, draw valid conclusions and recommend solutions

Preferred

• CRM proficiency
• Ability to handle ambiguity and adapt quickly to change
• Multi-tasking capabilities, sometimes against tight deadlines
• Working knowledge of Adobe Creative programs

Benefits

• A fully subsidized membership
• Discounts on Life Time products and services
• 401(k) retirement savings plan with company discretionary match (21 years of age and older)
• Training and professional development
• Paid sick leave where required by law
• Medical, dental, vision, and prescription drug coverage
• Short term and long term disability insurance
• Life insurance
• Pre-tax flexible spending and dependent care plans
• Parental leave and adoption assistance