Marketing Manager - Lenexa City Center

Responsibilities

• Provides direct employee management and assists with hiring, retaining, and developing teams and individuals; is responsible for motivating and mentoring a team of strategic, data-driven marketers to support AdventHealth business strategies.
• Leads the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets/care communities within assigned region.
• Develops and maintains meaningful physician relationships and creates effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborates with the appropriate teams on physician-to-physician marketing strategies; and/or provides effective market opportunities for lectures and events, and community relationships.
• Manages and oversees websites related to the area of focus for updates or development; collaborates with the digital strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
• Works collaboratively with the creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for the development of effective deliverables.
• Serves as a brand ambassador, ensuring that execution of national and local brand is consistently maintained across all areas to establish/improve overall awareness and perception; plans and executes health fairs and community events; negotiates and activates community sponsorships; and/or effectively manages community relationships, affiliations, and area partnerships.
• Effectively manages service line/market-specific budgets, ensuring timely reporting and fiscal responsibility; completes projects and produces materials and/or events within established budget and time parameters.
• Coordinates with the research team to develop market analysis and market research and obtains competitor, consumer, and/or physician knowledge to develop effective marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met.
• Monitors patient volume, market share, online engagement, and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile return on investment.
• Other duties as assigned.

Requirements

• Ability to work independently utilizing effective problem-solving skills to develop and implement strategic marketing initiatives, seeking senior marketing leadership for guidance and support as needed. [Required]
• Proven management experience and advanced organizational skills with the ability to multi-task to meet objectives and deadlines in a fast-paced work environment. [Required]
• Intermediate knowledge and skills to effectively manage integrated marketing programs, to include: marketing planning; volume driving strategies; creative concepting and execution; corporate communications; digital and social media; development of media stories, effective project management, event planning; community sponsorships and outreach, and research analysis. [Required]
• Effective collaborator able to drive accelerated results through sharing of ideas and building strong cross- and inter-departmental relationships with executives, staff, physicians, and/or community partners. [Required]
• Strong presentation and writing/story-telling skills. [Required]
• Sound critical thinker with the ability to analyze data with attention to detail and accuracy in order to make strategic decisions and recommendations that produce measurable results. [Required]
• Intermediate experience in emerging digital media and technologies; proficient in social media platforms. [Required]
• Demonstrates proven ability to work well with others using tact and diplomacy. [Required]
• Consistent and effective project management and organization skills with continued focus on professional development. [Required]
• Advanced skills in Microsoft Office Suite, specifically Word, Excel and PowerPoint. [Required]

Preferred

• Management experience [Preferred]
• Previous experience in healthcare marketing [Preferred]

Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits