Responsibilities

• Drive Qualified Leads: Design, execute, and optimize multi-channel marketing campaigns (PPC, paid social, SEO, direct mail, and email) to consistently generate 5 to 10 qualified homeowner leads every month.
• Targeted Outreach: Develop highly targeted campaigns aimed at Eaton Fire victims who urgently need rebuilding services.
• Conversion Optimization: Build and refine high-converting landing pages, ad copy, and sales funnels that highlight our unique value propositions, specifically the ClearPath™ 14-Day Approval Guarantee .
• Analytics & Reporting: Track acquisition costs (CAC), return on ad spend (ROAS), and lead-to-appointment conversion rates. Provide weekly performance reports detailing the exact number of qualified leads generated.
• Brand Messaging: Craft compelling, empathetic messaging that positions Realtex Homes as an advocate and partner, highlighting our ability to handle insurance reviews, architectural design, and fast LA County approvals.

Requirements

• Proven Track Record: You have a verifiable history of generating high-ticket B2C leads, preferably in real estate, custom home building, construction, or disaster restoration.
• Performance Marketing Expert: Deep expertise in Google Ads, Meta Ads, localized SEO, and conversion rate optimization (CRO).
• Data-Driven: You don\'t guess; you test. You know how to allocate budget efficiently to hit strict weekly lead quotas.
• Empathetic Communicator: You understand how to market sensitively to individuals who may have lost their homes, focusing on solutions, speed, and relief.
• Self-Starter: We move fast (just like our permit approvals). We need an autonomous leader who can take ownership of the marketing budget and deliver results from day one.

Benefits

• Meaningful Work: You will be directly responsible for connecting displaced families with the team that will rebuild their homes and their lives.
• Unique Selling Proposition: Marketing is easier when you have an undeniable offer. Our 14-Day Approval Guarantee and zero-risk proposition make our services highly marketable.
• Competitive Compensation: Base salary plus performance incentives tied directly to your ability to hit and exceed your weekly lead generation targets.