Responsibilities

• Own social strategy and execution: Develop and execute HCHB’s organic social strategy, with a focus on increasing presence, reach, and meaningful engagement across LinkedIn, Meta, and YouTube.
• Create and publish content: Build and manage the social calendar and personally develop, edit, schedule, and publish platform-native content, including copy, graphics, video, executive thought leadership, customer stories, and event content.
• Integrate social into marketing campaigns: Partner with demand generation, content, product marketing, communications, creative, and events to integrate social into campaigns, product initiatives, webinars, thought leadership, and other marketing programs.
• Activate events and trade shows: Develop and execute pre-event, live, and post-event social plans that extend the reach and value of HCHB conferences, trade shows, webinars, and customer events.
• Lead employee advocacy: Build programs that help employees, executives, and subject matter experts authentically amplify HCHB content and participate in relevant industry conversations.
• Engage and listen: Actively manage community engagement, social listening, and relevant industry conversations while monitoring competitors, trends, and emerging opportunities.
• Measure marketing impact: Use HubSpot, social platform analytics, UTM tracking, Google Analytics, and other tools to evaluate performance across content, campaigns, traffic, audience engagement, and available attribution.
• Optimize performance: Build regular reporting that goes beyond activity metrics to explain what is working, what isn't, and what HCHB should do next. Use insights, testing, and performance data to continuously improve the program.

Requirements

• 5–7+ years of social media or digital marketing experience, including significant hands-on ownership of B2B social programs
• Demonstrated ability to take social programs from strategy through execution, rather than strategy or oversight alone
• Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement
• Experience managing LinkedIn, Facebook/Instagram, and YouTube programs
• Excellent writing, editing, and storytelling skills with the ability to translate complex topics into clear, engaging social content
• Experience integrating social with broader marketing campaigns, events, product initiatives, and content programs
• Hands-on experience with HubSpot, including campaign tracking, contact engagement, dashboards, reporting, lifecycle data, and available attribution
• Strong analytical skills and experience translating performance data into actionable recommendations
• Experience with social management and analytics platforms
• Working knowledge of Google Analytics, UTM tracking, digital campaign measurement, and marketing attribution

Preferred

• B2B healthcare, health tech, SaaS, or regulated-industry experience preferred