Marketing Manager-Lead, AI & Strategic Marketing Partnerships

Charlotte, NC (Hybrid)

$110K/yr – $180K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and govern strategic AI partnerships that drive distribution, engagement, and measurable business impact across acquisition, retention, and brand, turning partner capabilities into practical marketing programs.

  • Ownership: manage end-to-end partnership lifecycle with AI vendors; coordinate cross-functional activation, governance, and executive updates.
  • Measurement: define KPIs linking partner activity to acquisition, engagement, retention, and value.
  • Strategy: translate platform opportunities into market-ready recommendations and driving impact across marketing and product.

Job Description

Own and govern strategic AI partnerships that drive distribution, engagement, and measurable business impact across acquisition, retention, and brand, turning partner capabilities into practical marketing programs.

  • Ownership: manage end-to-end partnership lifecycle with AI vendors; coordinate cross-functional activation, governance, and executive updates.
  • Measurement: define KPIs linking partner activity to acquisition, engagement, retention, and value.
  • Strategy: translate platform opportunities into market-ready recommendations and driving impact across marketing and product.
Ally logo

Ally

3.8 Glassdoor

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. NMLS #3015 | #181005 | https://www.nmlsconsumeraccess.org/Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank, Member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies. We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.Fast Company’s Best Workplace for Innovators, 2021Crain’s Fast 50: Southeast Michigan’s Fastest Growing Companies, 2021Forbes Best Employers for Diversity, 2021DiversityInc Top 50 Companies for Diversity, 2021Best Places to Work for LGBTQ Equality, 2020Adweek Brand Genius Award, 2020Brand Film Best Employee Engagement Campaign, Moguls in the Making 2020AdAge Top 10 Marketers of the Year, 2019DiversityInc Noteworthy Company, 2019

Founded in 1919
Detroit, Michigan, USA
15K employees (527 in marketing)
73% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
13.8M
Monthly Google Ads Budget
$728.2K
Traffic Source Mix
Search
19.2%
Direct
77.4%
Referral
2.8%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~15K

Marketing Team

Marketing Team Size
384 (3% of company)
Median Career Experience
12 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.8B
Last Raise
$1B
Post IPO Debt, 1 years ago

Funding History

  • Dec 2024
    Post IPO Debt • $1B
  • Nov 2022
    Post IPO Debt • $750M

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