Drive cross-functional marketing and product initiatives to grow the business and maintain brand coherence.

• Lead cross-functional marketing and product efforts to drive growth and brand coherence.
• Mentor and develop team members, supporting career growth and skills
• Develop and manage budgets for marketing campaigns, product development, and BI initiatives
• Ensure efficient resource allocation and cost-effective execution of marketing strategies
• Develop and execute comprehensive marketing strategies aligned with business goals to drive growth
• Drive integrated marketing campaigns across digital, social, print, and events
• Maintain brand consistency across marketing and product initiatives with guidelines
• Translate data into actionable insights to guide decisions and improve ROI
• Establish KPIs and monitor performance to optimize strategies
• Communicate strategies to stakeholders and align with business goals

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of experience in corporate/brand marketing, product marketing, or sales marketing is required
• Must be willing to travel (~20%) and assist in set-up for various trade shows
• Must have previous people management/supervisory and budget management experience
• Demonstrated analytic and strategic planning skills required
• Industry and product knowledge preferred, but not required

Preferred

• Industry and product knowledge preferred