Marketing Manager

Responsibilities

• Develop and execute marketing strategies that drive revenue growth, customer retention, brand awareness, and business objectives.
• Lead integrated marketing campaigns across digital, social media, email, web, events, and community channels.
• Strengthen brand consistency and customer experience across all locations, communications, and touchpoints.
• Oversee digital marketing initiatives, including website management, SEO, local search optimization, advertising, and performance analytics.
• Create compelling content that showcases customer success, employee engagement, company culture, and community impact.
• Partner with Operations, Sales, Service, Parts, HR, and Recruiting teams to align marketing efforts with strategic priorities and growth opportunities.
• Analyze market trends, customer insights, competitor activity, and campaign performance to identify opportunities and drive continuous improvement.
• Manage the marketing budget and external partners to maximize efficiency, quality, and return on investment.
• Support talent acquisition, employer branding, and workforce development through targeted recruitment and engagement campaigns.
• Plan and execute trade shows, customer events, sponsorships, employee engagement initiatives, and community outreach programs.

Requirements

• Bachelor's degree in marketing, business, communications, or related field preferred.
• 4–7 years of marketing experience, preferably with experience managing campaigns, vendors, budgets, or cross-functional projects.
• Strong understanding of digital marketing, social media strategy, email marketing, SEO, paid advertising, and website management.
• Experience with CRM systems, marketing automation tools, Google Analytics, Microsoft 365, project management platforms and design tools such as Canva or Adobe preferred.
• Ability to write clearly, present confidently, manage competing priorities, and influence across departments.