Marketing Manager

Knoxville, TN (Unknown)

Salary Not AvailableMid Level

Posted 2 days ago

Job Summary

Own and drive Kennedy Concepts' digital marketing and guest-relation programs across all locations, including reputation management, social content, email campaigns, promotions, partnerships, and event-driven marketing.

  • Own the end-to-end digital marketing program across all concepts
  • Lead reputation and guest engagement initiatives
  • Collaborate with operations and HR to attract talent

Job Description

Responsibilities

  • Key responsibilities:
  • Digital Marketing
  • Reputation Management
  • Coordinate the collection, organization, and response of all guest reviews whether through comment cards or online (Facebook, Google, Yelp, Trip Advisor, Rewards Network, etc.).
  • Coordinate with management to resolve guests’ dissatisfaction and complaints (i.e., apology, gift card, merchandise, or refunding a portion or all of the guests’ expenses).
  • Thank guests who leave a positive review and invite them back to our locations.
  • Create and coordinate with store management incentives to maximize participation in positive reviews and comment cards with the intention of increasing online presence and guest satisfaction.
  • Social Media Marketing
  • Create and post social media marketing posts and campaigns.
  • Ensure that social media posts are made on a regular and consistent basis. Adhere to a regular weekly schedule of posting for each restaurant at least once per week not including separate posts for special days, events, or promotions.

Salaries

Marketing Manager median pay in the United States

$88K/yr

Most pay falls between $75K and $105K. Based on 1,169 salaries.

See all Kennedy Concepts salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~2

Marketing Manager

Kennedy Concepts · Knoxville, TN · Unknown