Marketing Manager

Responsibilities

• Customer Lifecycle & Digital Strategy: Develop and implement digital marketing strategies tailored to each stage of the customer lifecycle (retention, advocacy).
• Digital Campaign Management: Plan, execute, and optimize multi-channel digital campaigns, including email marketing, paid/organic media, webinars, and personalized web content.
• Marketing Automation & CRM: Utilize CRM (e.g., Salesforce/Webflow/Hubspot) and marketing automation platforms (e.g., Marketo) to create automated nurture sequences and personalized communications.
• Customer Advocacy & Content: Develop customer-focused content alongside product marketing leads (case studies, newsletters, webinars) that highlights user success and drives adoption.
• Data Analysis & Personalization: Leverage AI-driven personalization and analytics tools to track engagement, measure ROI, and optimize customer journeys.
• Cross-Functional Collaboration: Partner with Customer Success, Product, and Sales teams to create targeted campaigns that reduce churn and support expansion.

Requirements

• Experience: 3–5+ years of experience in digital marketing, with a focus on customer marketing, lifecycle marketing, or retention marketing, preferably in B2B SaaS or technology.
• Platform Expertise: Hands-on experience with CRM tools (Salesforce) and knowledge or experience with marketing automation platforms (Marketo, Webflow, Hubspot).
• Analytical Skills: Strong analytical abilities with experience measuring engagement metrics (CTR, Open Rates, ROI) and using Google Analytics.
• Communication: Exceptional verbal and written communication skills, with the ability to translate complex technology concepts into engaging content.
• Education: Bachelor’s degree in Marketing, Business, or a related field.

Preferred

• Tech-Savvy: Passion for emerging technologies and AI, with a willingness to experiment with new MarTech tools.
• Customer Empathy: Ability to think like the user and anticipate their needs.
• Project Management: Highly organized, capable of managing multiple projects simultaneously.
• Agile Mindset: Flexible and adaptive to change in a fast-paced environment.
• Key Performance Indicators (KPIs): Customer Retention Rate / Churn Rate Reduction; Customer Engagement Rate; Marketing Influenced Expansion Revenue (Upsell/Cross-sell)